This week, approximately 150 Chinese companies are participating in Alimentaria, one of Europe’s major trade shows for the food and beverage industry, held in Barcelona from March 18 to 21.
Organized by the China Chamber of Commerce of Import & Export of Foodstuffs, Native Produce & Animal By-Products (CFNA), China’s pavilion showcases numerous food and drink companies demonstrating their products.
Emma Zhang, project manager of CFNA’s exhibitions department, expressed the desire to showcase Chinese products to the world and Spain specifically, emphasizing the importance of returning to Barcelona after the hiatus caused by the COVID-19 pandemic.
For Chinese companies like Qingdao Yi Long Packaging Machinery, focusing on the European market is a priority, as indicated by their display of automated food packing systems. Their international sales manager, Michael Li, expressed optimism about building stronger relationships with European customers.
Alimentaria’s project manager, Anna Canal, highlighted the return to pre-pandemic levels of participation, signaling a reactivation of business activities.
This year’s Alimentaria boasts 3,200 exhibitors, with 900 hailing from outside Spain. The host country, followed by Italy, China, and Turkey, has the largest pavilion at the fair.
Organizers anticipate over 100,000 professionals to attend the event, underscoring its significance in the food and beverage industry.